Facebook

Facebook

1.Media impact 

In April 2011, Facebook launched a new portal for marketers and creative agencies to help them develop brand promotions on Facebook.[171] The company began its push by inviting a select group of British advertising leaders to meet Facebook's top executives at an "influencers' summit" in February 2010. Facebook has now been involved in campaigns for True Blood, American Idol, and Top Gear 

2.Social impact 

Facebook has affected the social life and activity of people in various ways. Especially with its availability on many mobile devices, Facebook allows users to continuously stay in touch with friends, relatives and other acquaintances wherever they are in the world, as long as there is access to the Internet. It can also unite people with common interests and/or beliefs through groups and other pages, and has been known to reunite lost family members and friends. One such reunion was between John Watson and the daughter he had been seeking for 20 years. They met after Watson found her Facebook profile.[173] Another father-daughter reunion was between Tony Macnauton and Frances Simpson, who had not seen each other for nearly 48 year 

3.Political impact 

The stage at the Facebook – Saint Anselm College debates in 2008. 

Facebook's role in the American political process was demonstrated in January 2008, shortly before the New Hampshire primary, when Facebook teamed up with ABC and Saint Anselm College to allow users to give live feedback about the "back to back" January 5 Republican and Democratic debates.[177][178][179] Charles Gibson moderated both debates, held at the Dana Center for the Humanities at Saint Anselm College. Facebook users took part in debate groups organized around specific topics, register to vote, and message questions.[180] 

Over a million people installed the Facebook application "US politics" in order to take part, and the application measured users' responses to specific comments made by the debating candidates.[181] This debate showed the broader community what many young students had already experienced: Facebook was a popular and powerful new way to interact and voice opinions. An article by Michelle Sullivan of Uwire.com illustrates how the "facebook effect" has affected youth voting rates, support by youth of political candidates, and general involvement by the youth population in the 2008 electio